TB 46: Erika De La Cruz

From Homeless to Celeb Media Hostess

Meet Erika De La Cruz, Erika has been featured on ABC News Radio and she’s a media and television personality, specializing in on-camera features, as a film and fashion runway television and radio personality host. Erika is the youngest ever marketing director at Entercom Broadcasting.

Erika has broadcasted on shows that reach audiences of half a million plus and is the official host of Fashion Week San Diego.

Erika interacts with the local community on a day-to-day basis, working closely with non-profit organizations like Susan G. Komen® and Make-A-Wish Foundation®. Her personal interests include running, film, all things “Disney” and of course, fashion.


  • Personal Motto: “You can never be overdressed or over-educated.” ~ Oscar Wilde

  • Who inspires her: Ellen DeGenerous, Will Smith, and Jim Carrey

  • Favorite Quote: “Belief does not sit on the couch and wait for success to show up.” -Bob Proctor

Episode highlights


“The quality of your life is where you live emotionally.”

“In the morning is when the mind can consume the best of the best.”

“Aesthetics and our environment reflect our mood.”

  1. Mindset empowerment – Your story matters. Keep in mind – You’re more than enough.
  2. Create human connection and lasting relationships to serve others with nothing in return.
  3. Take action and follow through on sincerely serving others.

“Forge a sincere relationship that will lead to sincere successes if you take action on what you’ve been talking about.”

Listen as Erika shares her story and how she went from a 19-year-old homeless college student living out of her car, to celeb media personality.

Learn more about Erika at http://erikadelacruz.com

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